At a time when the advertising industry is constantly seeking breakthroughs and innovations, traditional advertising strategies are gradually showing their limitations in the face of increasingly complex market environments and changes in consumer demand. As an emerging advertising carrier, LED light pole screens are quietly rewriting the fundamental strategy of advertising with their unique advantages and characteristics, bringing new development ideas and directions to the advertising industry.

Traditional advertising, such as newspaper and magazine advertising, is limited by page space and static display forms, making it difficult to convey rich information within a limited space, and the update cycle is long, making it impossible to keep up with market trends. Although television advertising has the advantage of combining audio and video, the competition in time slots is fierce, and the high cost of advertising has deterred many small and medium-sized enterprises. At the same time, viewers can easily skip advertisements during advertising time by changing channels, fast-forwarding, etc., resulting in unstable advertising reach. Although outdoor billboards occupy a prominent position, once the content is determined, it is difficult to change, and the flexibility is extremely poor. In addition, in urban planning and management, there are many restrictions on the setting of outdoor billboards in some areas. These traditional methods also have inherent deficiencies in accurately positioning the target audience. They are often widely deployed, with serious waste of resources, and it is difficult to achieve effective coverage of specific consumer groups.

Under the global trend of advocating environmental protection, the energy-saving and environmentally friendly characteristics of LED light pole screens are highly favored. Compared with traditional neon or incandescent billboards, LED light pole screens have greatly reduced energy consumption, but can achieve brighter display effects. Its long service life reduces the waste of resources and environmental pollution caused by frequent equipment replacement. Taking a medium-sized city as an example, if some traditional outdoor advertising facilities are replaced with LED light pole screens, a large amount of electricity can be saved every year. In long-term operation, the concept of sustainable development is effectively implemented, and operating costs are also saved for advertisers.

LED light pole screens are usually installed in different functional areas such as urban traffic arteries, commercial areas, and residential areas. Advertisers can accurately select the installation location of the light pole screen based on the distribution characteristics of the target audience. For example, on the LED light pole screens around the school, advertisements related to education and training, stationery, etc. can be placed to accurately reach students and parents; in the office building concentrated area, advertisements such as financial management and business services are placed for office workers to improve the accuracy and conversion rate of advertising.

Traditional advertising strategies are mostly extensive and difficult to target specific audiences. LED light pole screens have completely changed this situation based on their precise positioning advantages. Through big data analysis of people in different regions, advertisers can deeply understand the consumption preferences, living habits and other information of the target audience, and then formulate advertising content that highly meets the needs of the target audience and accurately place it on the LED light pole screens in the corresponding areas.

Traditional advertising content is often a "one-size-fits-all" fixed display that cannot meet the personalized needs of different audiences. With the help of intelligent technology, LED light pole screens can realize personalized customization of advertising content. Customized advertisements are pushed to different audience groups based on the collected audience data, such as age, gender, consumption history, etc. For young female audiences, personalized advertisements such as fashion beauty and trendy clothing are displayed on LED light pole screens. For the elderly, relevant content such as health care and elderly tourism is displayed. This kind of personalized customization makes the advertisement closer to the inner needs of the audience and increases the audience's attention and acceptance of the advertisement.

Although the LED light pole screen has achieved remarkable results in changing the advertising strategy, it still faces some challenges in the development process. On the one hand, some cities lack unified standards in the planning and management of LED light pole screens, resulting in unreasonable installation layout, affecting the beauty of the city and advertising effects. On the other hand, the technology of LED light pole screens is updated rapidly, and the mastery and application capabilities of advertisers and advertising practitioners for new technologies are uneven, which to a certain extent limits the full play of its advantages. In addition, data security and privacy protection issues cannot be ignored. In the process of collecting and using audience data, it is necessary to ensure the legality, compliance and safe storage of data.

With the continuous development and deep integration of emerging technologies such as 5G, artificial intelligence, and the Internet of Things, LED light pole screens will usher in a broader development space. Its intelligence and personalization level will be further improved, and its integration with other advertising media will be closer, bringing more innovative marketing models to the advertising industry. LED light pole screens, with their unique characteristics and advantages, are profoundly changing the fundamental strategy of advertising, injecting new vitality into the advertising industry from multiple dimensions such as precision, interactivity, integrated marketing and personalization. While responding to challenges and continuously innovating and developing, LED light pole screens will surely occupy an increasingly important position in the future advertising market, leading advertising into a new era.